Death For Food, a conceptual photography project initiated in Portland, was looking to host its first exhibition in the region. In summer 2014, Set & Drift joined forces with DFF founder/photographer Jaime Fritsch to assist with the event. The project embodies a philosophy of sustainability, documenting sustainable agriculture and responsible consumption.
This Baja installment, developed with acclaimed chef Javier Plascencia (Finca Altozano, Mision 19, Jazamango), brought an experiential photography exhibition to a six-course dinner at Plascencia’s ranch restaurant, Finca Altozano. The event included a meal cooked in the vineyards for 60 guests by Chef Plascencia, and paired with wines from holistic Valle de Guadalupe winery El Mogor and special release beers by San Diego’s Monkey Paw Brewery. Featured speakers led a discussion about responsible consumption, including founder/photographer Jaime Fritsch, author/San Diego Magazine food writer Troy Johnson, and holistic Baja rancher Pablo Rojas.
Set & Drift collaborated with Tijuana based architect Manuel Martinez to develop a conceptual exhibition structure for the event. A tunnel form built with materials from the local ranches, the structure housed the photography exhibit and served as an interactive, meditative space for the dinner guests.
Photo Credit: Ron Miriello
Invisible Creature Design Talk at The Casbah
In April 2011, Set & Drift was honored to assist with this evening of sights and sounds conceived by acclaimed designer/musician Josh Higgins. Grammy-nominated Seattle-based designers, Don and Ryan Clark of Invisible Creature, led a design talk, sharing career insights and sources of inspiration. Seeing that the event unfolded at the legendary Casbah, the seminar was followed by the musical artistry of The Black Heart Procession.
Kwangho Lee Exhibition
In September 2010, Set & Drift curated and hosted Current at The Bakery in Barrio Logan, coinciding with the ART SAN DIEGO Contemporary Art Fair. An exhibition of hand-crafted design, the show featured the West Coast debut of internationally acclaimed Seoul-based designer Kwangho Lee.
The furniture workshop of The Bakery underwent a temporary transformation to host Black Whale, a sculptural lighting installation knitted with power cords by Korean designer Kwangho Lee. Accompanying music in the gallery space was provided by Joshua and Jeremiah Zimmerman of The Silent Comedy.
The front studio was reimagined as a pop-up shop showcasing design objects by 9 designers and artists, including local designers alongside studios from Chicago and Los Angeles. Works by: Miki Iwasaki, Josh Higgins, Neko, Gabriel Salcedo, Casey Lurie, and Philipp Bosshart, Luxury Death Machine, and Cloven Hoof.
Tijuana-San Diego Bike Tour
Location: Tijuana, Mexico + Downtown San Diego, California
In summer 2010, Set & Drift collaborated with Turista Libre and Sezio for a bicycle-powered street art tour of Tijuana and San Diego, to coincide with Museum of Contemporary Art San Diego’s incredible city-wide installation Viva La Revolucion. The museum’s exhibition featured works both inside the museum galleries, as well as at public sites throughout downtown San Diego — involving an impressive international lineup that included Akay (Sweden), Banksy (U.K.), Blu (Italy), Stephan Doitschinoff [CALMA] (Brazil), Dr. Lakra (Mexico), Shepard Fairey (U.S.), Invader (France), JR (France), Barry McGee (U.S.), Ryan McGinness (U.S.), Os Gemeos (Brazil), Swoon (U.S.), and many others.
The weekend tour was split into two rides — one country on each day — and 150+ cyclists experienced urban art installations adorning both sides of the border the way they should be – on bike. The SD ride also corresponded with Bike to the Museum Day at MCASD’s downtown location.
In December 2009, Italian kitchen design showroom Arclinea was looking to create an annual holiday charity event to celebrate food and design at their beautiful downtown San Diego showroom. We collaborated with the Arclinea SD designers to develop an event format that would enlist local architects and designers to re-imagine the gingerbread house for an exhibition and charity auction. The first year was a great success, raising over $5,000 for the local charity organization Second Chance.
Over ten incredible gingerbread houses were designed and constructed by studios including mi-workshop, Matt Devine, Aaron Anderson, and Boomerang for Modern and drew hundreds of guests over the event weekend.
Venue: Museum of Contemporary Art San Diego La Jolla, California
Set & Drift partnered with Josh Higgins, AIGA San Diego, and Subtext Gallery to present the San Diego screening of Objectified, a documentary film by Gary Hustwit. The film dives into the world of the products we’ve surrounded ourselves with, and the designers who create them.
Hustwit also directed Helvetica, a documentary about graphic design and the typeface that’s become a ubiquitous part of human visual communication across the globe. The after party at Subtext featured an inspired live performance by El Ten Eleven, the band behind the Objectified and Helvetica soundtracks.