Date: July 2009

Venue: Museum of Contemporary Art San Diego
La Jolla, California

Set & Drift partnered with Josh Higgins, AIGA San Diego, and Subtext Gallery to present the San Diego screening of Objectified, a documentary film by Gary Hustwit. The film dives into the world of the products we’ve surrounded ourselves with, and the designers who create them.

Hustwit also directed Helvetica, a documentary about graphic design and the typeface that’s become a ubiquitous part of human visual communication across the globe. The after party at Subtext featured an inspired live performance by El Ten Eleven, the band behind the Objectified and Helvetica soundtracks.