Coming soon to Set & Drift: Online artist gallery

We're excited to share the news that we're currently in the process of adding a selection of artist works to the Set & Drift website. We've begun working alongside hospitality and commercial clients to place and commission original art, which we will continue to source from a network of regional and international artists, designers, and photographers. As we extend this service, we're excited about the opportunity to spend an increasing amount of time devising and implementing customized art programming for each project, along with an evolving cast of collaborators.

We believe a client's art program should tell an authentic story to reflect its culture and engage its audience, and ideally, enrich the community at large. Our experiences collaborating with interdisciplinary artists and designers from Southern California and abroad have shaped our ideas about how art programming can be relevant and impactful. We're looking forward to sharing the latest evolution in the journey. We hope that you will spread the word about our services. Thanks, as always, for following along!

For portfolio submissions email stacy[at]


The Bakery Toy Drive


Help us send toys to San Diego families who need them this year!

The Bakery will be collecting NEW, UNWRAPPED TOYS for children of the families supported by the International Rescue Committee in San Diego. The IRC is a great organization and do so much, both for our local community and abroad (Read more about them here). We’ll be waiting for you to drop by and say hello, gift in hand!

Drop Off Location:

The Bakery 1701 National Ave. (Barrio Logan) // San Diego, CA 92113 

(Find us at the front door at the corner of the building.)

Drop Off Dates/Hours:

November 25 – December 10, 2014: Drop Off Monday through Thursday 10 am – 3 pm*

*Please be sure to drop off during these hours to be sure your gift gets into IRC’s hands safely!

Have multiple toys to donate? If you’re near downtown, message us at stacy [at], and we’ll come pick them up!

The IRC is in need of toys for all ages. Check out gift ideas at IRC San Diego.


Death For Food, Baja: Recap

Last summer, we had the pleasure of spending a weekend in Valle de Guadalupe, Baja's wine country, contributing to an event which brought an art exhibition to a six course dinner at the ranch restaurant of acclaimed chef Javier Plascencia. Conceived by photographer Jaime Fritsch, Death For Food is a conceptual photography project which documents the life and death of the animals we eat. Processed with VSCOcam with t1 preset

The Baja installment of the event included an (optional) on-site harvest of quails from a local ranch, followed by a meal cooked by Plascencia on his caja china, paired with wines from holistic Valle de Guadalupe winery El Mogor and special release beers by San Diego's Monkey Paw Brewery. Featured speakers led a discussion about responsible consumption and included founder/photographer Jaime Fritsch, author/San Diego Magazine food writer Troy Johnson, holistic Baja rancher Pablo Rojas, and designer Sean Kelley on behalf of Set & Drift.

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We worked alongside Tijuana based architect Manuel Martinez to develop the exhibition structure's concept and oversee its construction. A tunnel form built with materials from the local ranches, the structure housed the photography exhibit and served as a contemplative space for the guests to reflect.

We were blown away by the hospitality that we encountered in the valle. It was truly an honor to be part of the community that developed around this event and this incredible property in Mexico. You can read more about our inspiration and process here, and check out the photos below, which came courtesy of Ron Miriello, who did an incredible job of capturing Finca Altozano's sense of place.

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Death For Food: the exhibition

Death For Food Finca Altozano 500 Photo: Jaime Fritsch, Finca Altozano, Valle de Guadalupe

The first time we set foot in Valle de Guadalupe, we fell in love. I suppose it would be a little hard not to.

Our first trip to Valle de Guadalupe was in July of 2010, and it just so happened that it was alongside photographer Jaime Fritsch. Exploring the landscape and culinary scene, we had little agenda that day, but the visit left a lasting impression on all of us. Now, four years later, we find our love affair with the land manifesting in a new way, as we (as Set & Drift) assist with the latest iteration of a project that Jaime has developed in the past few years, based first in Portland and now in San Diego.

Death For Food, a photographic project fueled by the topic of thoughtful consumption, will host a July 13th harvest + feast in Valle de Guadalupe. Set & Drift is collaborating with Jaime Fritsch and Tijuana based architect Manuel Martinez to develop an experiential exhibition of Jaime's photographic work, which will converge with a culinary event hosted by chef Javier Plascencia at his ranch restaurant, Finca Altozano.

Valle de Guadalupe lies less than two hours south of San Diego, with golden hillsides cradling family ranches, roadside stalls, and sprawling vineyards. What appears quiet is also incredibly productive, turning out something like 90% of Mexico's wine. A community has formed in the valle, and chef Javier Plascencia is one personality among many. An acclaimed chef with restaurants on both sides of the border, he points out establishments in the valle where he sources his restaurant's ingredients; El Mogor, for example, is one part vineyard, one part ranch, flanked with willows and bushy flowers, a few historic houses, a charming farm, and a weekly farmers' market held on site.

el mogor 500Photo: Jaime Fritsch, El Mogor, Valle de Guadalupe

Pablo is a young cattle rancher at El Mogor who has studied the ways of small scale "holistic management", as owner Natalia Badan refers to it. Water is now especially scarce in the valle, as it is in California, and at El Mogor they seek to enrich their land through careful management. Pablo will be slaughtering goats and lambs in preparation for the Death For Food dinner, humanely and informed by the training in Sonora and San Francisco that lends to his thoughtful contributions in the valle.


Our photo from El Mogor: Pablo the cattle rancher with Jaime behind the camera

The valle is an ideal setting to exhibit the Death For Food work. The land is photogenic with exploding blooms from otherwise dry brush, amber hills, meandering livestock, and geometric vineyards. Javier has created there the utopian ranch restaurant that is Finca Altozano, with its giant wine barrel lookout towers and grills perched on open-air decks that look out over the hillside below, with its restaurant garden and vineyards. Fellow culinary masters have set up restaurants in the Valle as well - including Corazon de Tierra, Laja, and Deckman's En El Mogor. Vena Cava winery and Escuelita exhibit a stunning modern take on the reuse of materials that is Baja's signature. The valle's establishments are steeped in culinary and aesthetic creativity while remaining connected to the land and the rural landscape. It is enchanting.

Finca Altozano Death For Food  500Photo: Jaime Fritsch, Finca Altozano

Vena Cava 500Photo: Jaime Fritsch, Vena Cava Winery

Joining up with Death For Food in its first foray into Mexico offers a unique opportunity for cross border collaboration. San Diego's Monkey Paw brewery has collaborated with Javier Plascencia to create a 5-style imperial red ale (the so-called "JAVIER!JAVIER!") brewed with sea salt and Mexican spices and botanicals, which will be released at the dinner to a gathering of guests from both sides of the border. To create a structure for the event, we also looked to collaborate south of the border, reaching out to Tijuana based architect Manuel Martinez, who has also worked with Javier on projects such as his stunning Tijuana restaurant Mision 19. Manuel's expertise spans from architecture to interiors to furniture design, and he is inspired by this comprehensive approach and a guest's total experience of a space.


Art + antiquities at Manuel Martinez's Tijuana studio

In collaborating with Manuel, the plan was to create a structure that would encourage not just a viewing but an experience of the Death For Food photographs. To venture to Mexico, especially as an American, is to disrupt one's daily routine and expectations. When traveling, especially in Mexico, one's senses come alive. Nature is operating on a grand scale in the valle. The Death For Food work is about reconnecting with the land and the food we eat, creating an opportunity for reflection and taking ownership of a process that has largely been cut out of our view, mechanized and sometimes, stripped of humanity. To experience the culinary expressions of Javier and the wine of El Mogor, taking cover from the valle sun under the shade of Finca Altozano's giant oak, is to experience the land viscerally.

Manuel envisioned a structure to house the photos that would engage all the senses - with crackling of hay underfoot, the smell of crushed verbena from the ranch, piles of local wool -- along with the photographic images projected into the space around the viewer. The guests' feeling of the immediacy of the moment is well-tuned, their senses picking up on the bountiful output that flows forth from the land at its prime ripeness. The viewers see some images of animals that by now have long since passed, but feel their presence.


Our photo: Gathering mesquite and eucalyptus in the valle for the exhibition structure

The structure we envisioned with Manuel is a darkened tunnel. The wood beams present crosses that are suggestive of a cathedral or church. It is a place for reverence. The guests are participants in a communal, contemplative experiment.

The entrance is constrained and guests proceed down a tunnel that evokes feelings of death, emerging ultimately into light at the far side. It is a suspension from the reality of the surroundings -- a further disruption that provokes reevaluation, as some illusions die and thoughts are born. In this structure, taking in the photographs of the animals and land of the valle, death itself almost becomes an illusion as one ponders the ever-flowing bounty that continually pours forth from the land -- death recycling into new life.

"You often say 'I would give but only to the deserving.' the trees in your orchard say not so nor the flocks in your pasture. They give that they may live for to withhold is to perish."

-Kahlil Gibran

During the animal's supreme act of giving, Jaime captures the beauty of humanity -- the beauty of humane treatment. Although difficult at times to take in, the images evoke a sense of awe, gratitude, and reverence for the individual and a singular moment of giving.

death for food jaime fritsch 500Photo by Jaime Fritsch for Death For Food

There is a story told by Joseph Campbell of the Ainu people of Japan, whose mythology and rituals center around the bear.
The bear, he describes,"is quickly and skillfully dispatched. His hide is removed with head and paws attached and arranged upon a rack to look alive. A banquet is then presented of which the main dish is a chunky stew of his own meat, a lavish bowl of which is placed beneath his snout for his own last supper on earth; after which, with a number of farewell presents to take along he is supposed to go happily home."
The animals and land depicted in Jaime's work sit with us at dinner. We may be inspired to consider our actions, we may consider the meat industry, but certainly we are inviting the individuals to one last dinner in their honor.

We hope you will join us July 13 to take part in this communal feast.

More Details on Death For Food >> The Backstory

Troy Johnson of San Diego Magazine >> "Why I’ve opted to go to Mexico for a day & kill my own dinner"

Tickets for Death For Food's Valle de Guadalupe Harvest + Feast >> Reserve Now


Death For Food x Valle de Guadalupe

Death For Food, the roving photography project of Jaime Fritsch, is making its way to Valle de Guadalupe on July 13th for an open-air exhibition and feast. The program invites creative and culinary leaders from both sides of the border to gather in Baja's wine country to converse about fully connected eating, including an (optional) animal harvest workshop on-site. Famed chef Javier Plascencia will host at his ranch restaurant Finca Altozano (below), serving a bounteous six course meal of valle-raised pig, goat, quail, and lamb, paired with local wines and a special beer release by Monkey Paw.

Finca Altozano Death For Food  500

Javier Plascencia Death For Food 500

The exhibition features Fritsch's recent photographic work from Valle de Guadalupe (shown here), giving guests a glimpse into the personalities and establishments that make up the valle's landscape. Food writer Troy Johnson (San Diego Magazine) and Baja connoisseurs Life & Food will lead conversations in an art-filled setting designed by Tijuana architect Manuel Martinez.

As collaborators on this exhibition, we at Set & Drift are counting the days to July 13th. We hope you will join us in the festivities and this experience of the valle. Tickets include round trip transportation to and from the San Diego-Mexico border and are limited to 50, so reserve them now!

Death For Food Valle De Guadalupe

Finca Altozano Death For Food 500

Bakery Flea Thanks

A big thank you to everyone who came out to support us at The Bakery Flea at Gym Standard last month! Among the many who contributed vintage wares and design goods to the sale, we were able to send in a sizable donation to IRC Philippines disaster relief. A little Saturday went a long way! P

Sculptural furniture pieces by mi-workshop 


Handcrafted wood serving boards by mi-workshop


The Gym Standard shop floor. 


With an appearance by the infamous golden chihuahuas.


The Bakery Flea at Gym Standard

the bakery at gym standard 500 Our studio will be hawking our wares at a mobile pop-up this Saturday (Nov. 16th) at Gym Standard. Come say hello!

2903 El Cajon Blvd. /// San Diego, California 92104

Located conveniently next to the fine beverage purveyors Coffee & Tea Collective and Tiger!Tiger!

Follow #BakeryFlea for a preview of the many vintage and design goods on hand... Put your holiday $$s to work - A majority of sales benefit Philippines disaster relief.

hand-crafted wood serving / cutting boards via mi-workshop

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serving boards mi-workshop gym standard 500

hand-crafted wood stools by mi-workshop

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with other curiosities and vintage oddities!

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Invisible Creature for Uncle Goose

As if there wasn't already enough to love about Uncle Goose (of the coveted House Industries collection), they're dropping another line of non-toxic toy blocks this month, featuring the designs of Invisible Creature. Love this sneak peek of their build a monster concept >>>

See the Stack And Scare video from Invisible Creature

Gym Standard (a visual summary)

Gym Standard 6 Gym Standard...Open now! Go there!

We stopped by the grand opening to check out their selection of carefully curated design goods/magazines/and footwear. Gym Standard, headed by Edwin Negado (of Edwin Himself), is located conveniently in a pocket on El Cajon Blvd (at 30th) that houses other favorites Coffee & Tea CollectiveThe Homebrewer and Blind Lady Alehouse's sister restaurant Tiger!Tiger!

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Art by San Diego artist Dane Danner graced the walls of their grand opening event. It was hard not to walk out with one of these pieces. We couldn't be more excited about this addition to the creative community and are looking forward to future shows they've got in the works!

Drop by their shop to say hello, and follow their Instagram feed for the latest on their incoming design goods.

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Public Art Matters: 8.8.13

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In response to the Port of San Diego’s recent decision to dramatically cut the Port’s Public Art budget, a group of artists have organized an exhibition of works. PUBLIC ART MATTERS opens at 5 pm on August 8 at Woodbury University School of Architecture in Barrio Logan.

Join the conversation on Facebook, and come out to support this excellent group of artists and consider the impact quality public art can have on the culture of our city.

The show will include drawings and photos of completed works in San Diego; models of built and unbuilt works; and mock-ups and full-scale components of artwork. Other artists, public art programs, and art organizations in San Diego will also be represented to show the dynamic creative community that exists in San Diego.


Green Art Parade

The Bakery Design Collective is contributing some mobile installations to this year's Green Art Parade which will take place July 13 and August 10, 2013 at Art Produce (3139 University Avenue, San Diego, CA). The parade will feature a street spectacle of portable sculptures, art bikes, fashion and performances by Southern California artists.

The mi-workshop crew have been assembling some of the mobile installation pieces down at The Bakery this week. Here's a peek at some of their works in progress.

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No Tan Lines 6.15.13

notanlines soakupthestoke yellerstudio  

It has arrived... LWP Group's latest residential project -- Community @ Joy Building in North Park -- is complete and will be unveiled with another of their signature celebrations, as they temporarily turn over the apartments to a band of local creatives. This Saturday, Yeller presents No Tan Lines: a day of festivities featuring installations by some of San Diego's finest artists, craftsmen, and purveyors of food and beverage.

We can't help but love this event format, with rooms open to total creative takeover for your meandering pleasure. It was our honor to present CONSPIRE at Community @ the Martin Building in 2009, with Sezio producing Collide at the recently unveiled Community @ Carnegie last year. They're always a good time, and some of our favorite artists and craftsmen are representing at this year's event, so be sure to drop by and check it out!

Location: 4484 Illinois Street // San Diego, Calif.

Hours: 1-5 pm

Check out the creative lineup here.

Bread & Salt Opening: Barrio Logan

bread and salt barrio logan 2 We're quite pleased with another of the newest additions to Barrio Logan: Bread & Salt (1955 Julian Ave), an experimental center for the arts housed in a reclaimed bread factory.  The project is one by Public Architecture, who've also moved their offices there. The long term plan includes live-work units, design spaces, workshops, a cafe, and gallery spaces including one run by the San Diego Museum of Art. You can already find designer Jason Lane there at JXL Studio.

If you missed the opening of the first artist exhibition (image below), you can check out the space (and scores of antique machinery) Thursday, March 14th (7 pm) for Voice of San Diego's Meeting of the Minds featuring six speakers (including Public Architecture's own James Brown) and of course, beverages.

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Follow Bread & Salt here.




Street Food Market: Barrio Logan 3.24.13

barrio logan public market banner One of our newest neighbors in Barrio Logan, San Diego Public Market, is pulling out all the stops to present their First Annual Authentic Street Food Market.

On Sunday, March 24th (6-8 pm), the 22,000 sq foot former boiler factory will be transformed into an authentic "farm-to-cart" festival, featuring some of San Diego and Baja's best chefs coming together to celebrate the age old tradition of street food.

It would be hard not to be excited about the tremendous lineup -- including Javier Plascencia of Mision 19 and Erizo; Diego Hernandez of Corazon de Tierra; Matt Gordon of Urban Solace and Sea & Smoke; Kevin Ho and Juan Miron of MIHO Gastrotruck and Stand & Deliver; and Chad White of Plancha Baja Med...The list goes on. (Check out the full line-up here.)

We'll admit we've been enchanted by Javier Plascencia, for one, a number of times: during our outing to Tijuana's Mision 19Suzie's Farm Second Autumnal Equinox Dinner (image below); and at his pop up dinner at North Park's El Take It Easy. After getting a taste of what Baja has to offer, from its culinary talents to the wine country of Guadalupe Valley, and even its growing craft beer scene, it's hard not to embrace it. We drool over the exploits of San Diego-Mexico culinary bloggers Life & Food and Tijuana tour guide extraordinaire Turista Libre on a regular basis.

Below: Javier at Suzie's Farm Autumnal Equinox Dinner: Caja China roasted goat with Green Zebra salsa, yellow chard, burnt onions, and goat cheese quesadilla (Photo credit: Life & Food)


We connected with SD Public Market event co-chair Melissa Mayer, who along with Andrew Spurgin, share this admiration and felt it was imperative to reach out not only to neighbors in Barrio Logan for this event, but also across the border to invite friends and colleagues from Baja as well. They recently delighted in visiting Mirta Rodriguez, for example, from Mariscos Ruben, who was recently featured in the newly released book Where Chefs Eat. "What amazing food we had there...scallops the size of pork chops!" she says.

On March 24th, they tell us to expect "Mexico's tacos, TJ dogs, borrego and barbacoa, papusas, udon and yakitori, French crepes, and churros", among other delicacies. Also partake in craft beer and cocktails, live music, and entertainment. The tickets go for $85 (VIP) or $55 (General) which includes food and drink -- see details and buy 'em here. Net proceeds support the micro-business incubator and education arm of the permanent market, set to open mid year.

We hope to see you in Barrio Logan March 24th -- and at the Sunday & Wednesday farmers' markets that grace the market halls while Catt White and her team amp up for the build out of the permanent vendor stalls. Learn more at

Location: 1735 National Ave., Barrio Logan//San Diego

Tickets: Purchase here // View event flyer


Vivian Beer at The Bakery 1.19.13

The Bakery Design Collective presents "Vivian Beer: designed in SoCal,"  with a reception Saturday, January 19th from 4-7 pm.

The exhibit will be open by appointment January 16th-26th (contact Vivian Beer (845) 239-2729) -- along with a lecture on January 26th 4:30-5:30 in collaboration with the Furniture Society fundraiser.

The lecture is free and open to the public. 20% of any sales from the show on the 26th will be donated to the Furniture Society fundraiser.

Location: The Bakery -- 1701 National Ave// Barrio Logan, San Diego

See Vivian's other works at

Also on Saturday: Drop by the neighboring (& recently renovated) artist studios at the Glashaus for a show by painter Jill Joy @ 6 pm (1815 Main Street).


Wes Bruce at Lux Art Institute

Mark your calendars for the eve of Thursday, October 25th for the opening of San Diego artist Wes  Bruce's Structures Poetry Humans at Lux Art Institute in Encinitas. Also featured is a one-night-only jewelry spread at the museum store by Bearhead Factory, in collaboration with Tend Living.

>>>Check out our interview with the talented Ms. Erin Merriman -- the mind behind Bearhead Factory's fantastical creations -- here.

Find tickets here, with details at